E-commerce website for handmade treasures featuring dark teal theme, product-focused layouts, and detailed product pages with customer reviews.
Reflect needed an e-commerce platform that could effectively showcase handmade products (sling bags, necklaces, scarves, carpets) while emphasizing craftsmanship, quality, and the artisan story behind each piece, moving beyond typical product grid layouts.
Designed a dark teal and white color scheme with maroon accent buttons to create a sophisticated, artisanal aesthetic. Created a comprehensive homepage with hero section featuring 'Crafting Moments, Creating Memories' tagline, product category cards with high-quality photography and 'Shop Now' CTAs, and clear navigation. Designed detailed product pages with image galleries, comprehensive product descriptions, customer review sections with rating breakdowns, and 'You May Also Like' recommendations. Established an About page that emphasizes brand values (Artisan Craftsmanship, Timeless Elegance, Commitment to Quality) with vintage aesthetic touches. Ensured consistent branding with the stylized 'R' logo and cohesive visual language across all pages.
The design system successfully presents handmade products with equal emphasis on visual appeal and storytelling, creates a premium shopping experience through detailed product pages and customer reviews, builds brand trust through the About page's focus on craftsmanship and quality, and establishes a cohesive e-commerce experience that communicates Reflect's commitment to artisanal excellence.
